Aqua Residences in Tampa, completed in collaboration with United Landmark Associates:
In partnership with United Landmark Associates, Roger Paperno Photography was commissioned to visually define and elevate the brand identity of Aqua Residences—a premier luxury residential development located on Tampa’s waterfront. The objective was to create a compelling suite of lifestyle imagery that communicated the development’s amenities, aspirational lifestyle, and prime location to prospective residents and investors.
The creative strategy focused on crafting an immersive and authentic narrative that placed prospective residents within the experience of living at Aqua. Working closely with United Landmark Associates’ creative team, Roger Paperno developed a location-specific photography plan that emphasized emotion, elegance, and connection. Casting was tailored to reflect the development’s target demographic: affluent, active, style-conscious professionals and couples Golden hour and natural light techniques were used to accentuate warmth, luxury, and real-world ambiance Locations included the rooftop pool, sunset boat outings, walkable urban surroundings, and lifestyle vignettes
